.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to snagging billions in venture capital annually, have raised almost $360 thousand so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That stagnation results from market saturation, heightened regulative stress, as well as economical uncertainties.ADWEEK talked to five VCs that remain to acquire adtech firms, even with these problems, regarding what they are seeking and also what they stay away from. Perhaps unsurprisingly, these entrepreneurs are actually targeting possibilities in privacy-focused innovations and also industry-specific areas including linked TV.